Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. It doesn’t matter what content you intend to put on your web pages there can only be one reason for a web pages existence and that is to get people to visit it. You should devote your energies to getting the search engines to direct as many visitors as possible to your web pages. The most economical and focused traffic is delivered by the search engines.
Search engines stay in business by understanding what the user are searching for and delivering relevant results. Searchers will return over and over again to a search engine that delivers the most relevant results. The more users come back the stronger the search engine brand and the more money they make. You and your web pages face a similar challenge.Make your users experience your number one priority so they return to your web pages time and time again.
So what should you do?. There are two paths to achieving this and the good news is you can if you have the money do both. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines decide what web pages are returned by using two prime factors – authority and relevance.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are critical to the quality of the search engines perception of your web pages.
Back links play two important roles they direct traffic to your web site and factor in the search engines deciding the position of your web pages in the index of results. Browsers who discover and click on back links containing keywords associated with their interests will be directed to your web pages. The technical term for text associated with a back link is “anchor text” and this play a role in the value attributed to every back link discovered by the search engines. Some back links have more value than others.
The search engines give authority to web pages which can be passed on to your web pages through the back links.The more authority a web page has the more authority is passed on to you.
