With the current popularity of blogging and with thousands of new blogs springing up every day, it’s not surprising that one of the biggest segments of growth is the celebrity blog. This doesn’t just refer to blogs written by celebrities themselves (or, in some cases, their publicity people). In fact, the famous people’s sites are probably in the minority, compared to the thousands of news blogs written about them, both by fans and professional star-watchers.
It’s likely that these news blogs, perhaps better described as gossip blogs, came first, and that part of the reason celebrity blogs began to appear was in response to these, so the stars could take back some control of their image. But for a few years, blogs that gossiped about celebrities reigned supreme. This was no surprise, of course, since wildly popular newspaper tabloids like the National Enquirer and magazines like People had been serving a similar purpose for decades. The public has always had a high interest in juicy tidbits about the rich and famous.
But the interest in the stars, thanks to blogs that gossip about them, has attained a level that goes well beyond anything previously seen. A celebrity used to need to avoid the prying eyes of newspaper reporters and television camera crews, but even tabloids and gossip magazines have reason to be envious of the publicity achieved by the new blogs. Even fans are now suspect, posting public photos that might make the stars cringe.
Sports figures, of course, are not immune either, with sports blogs following the gossip trend, running items about players’ love lives or speculation about drugs or illegal activity. And politicians are now major targets as well, having achieved a greater level of celebrity than ever before. However squeaky clean they might portray themselves, if they’ve got a skeleton in their closet, or even just an old finger bone, then someone is going to find them out and make a blog post about it.
It’s no surprise, then, that stars also began their own weblogs, maybe to counteract the rising cacophony of unrelenting gossip. The phenomenon of blogging has been a boon to both sides of the relationship, in fact, since famous people can also get their preferred message out to millions of people. While you have gossip blogs like www.perezhilton.com or www.tmz.com on one side, on the other you have famous bloggers like Bruce Willis, Barbra Streisand, the very popular and prolific comedian Margaret Cho, soccer star David Beckham, famous chef Jamie Oliver, home style diva Martha Stewart, writer Neil Gaiman, and on and on. The blogosphere is crowded with celebrities of every description.
This may not be a good thing. Celebrity blogs might already have turned civil society into something much less civil, a nation of gossipers unjustifiably prying into the private lives of their fellow citizens, however infamous they are. Even formerly responsible news organizations now include gossip about celebrities in their papers and newscasts. Bloggers who pry into the lives of the stars may now be the “journalists” of the world, to the detriment of well-researched and reliable news.
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