Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You need a significant proportion of your traffic to come from the search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.
Search engines make their living from delivering relevant and useful results to their users. The number one goal of every search engine is to attract users and increase loyalty and this can only be done by delivering what the searchers are looking for in a relevant and timely fashion. More users returning, means more popularity and more sales. The objectives for you and your web pages is precisely the same as the search engines.Make your users experience your number one priority so they return to your web pages time and time again.
So what should you do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. The search engines decision about what pages to display in the results are based upon two key factors relevance and authority.
Relevance is determined by the occurrence of keywords in the web page content and authority is largely derived from back links from other web pages. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links are critical to the quality of the search engines perception of your web pages.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Each back link has a value associated with it which can vary depending upon its origin.
The search engines give authority to web pages which can be passed on to your web pages through the back links.Significantly authoritative web pages can pass some of their authority through the back links to your page.
