Internet Marketing
Old fashioned advertising has ruled the waves for years and years. mark attwood Most of this advertising was done the old fashioned way: Get a product, spend loads of money advertising on getting it on the pages of the newspapers, if you have even more money, get the product advertised on the TV. Then there would be lots of politics associated with what channel the product needed to go on, what time of the day, would you be able to get it in the middle slot between programmes with high viewing figures. There was research done on deomographics, who would buy it, what age group, what gender, etc. The effort in marketing a product was immense and even then the results wouldn’t be 100% reliable – however, thenumber of people relying on this method is falling.
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The reason for this is the internet – which has had a revolutionary effect on things. It has allowed Joe Public to create his own world, what programmes he wants to watch when, what music to listen to whenever, speak to friends online, buy products without lifting a finger. How does this old style of advertising work with this brave new world? Well, it doesn’t really, it fast stood out as being archaic as soon as people realised that they were fed up with being bombarded with adverts that weren’t relevant to them. mark attwood Google was the main company who quickly showed the contrast between this new way and the old way by setting up free software for advertisers and marketers to decide how, when and where their advert should enter the consciousness of the person. So, for example, if a tennis fan has just logged on and is looking at tennis racquets online with a view to purchase, then you can make sure your tennis racquets advert comes up when this exact person is on the hunt for the same thing. This obviously makes the conversion from advert to sale a lot more successful – the advert is being pitched to the right market instead of a group of people who have never played, and never want to play tennis.
The future is very exciting and there is massive scope for this way, the best thing is to master it in these early days of the internet.
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