Premium WordPress Themes
Simple Start Blogging

Learning How to Make Money Blogging


There are some that still don’t know what a blog is, or still ask the question what does blog stand for – never mind how to make money from a blog or blogging.

It is generally accepted that there are two major types of business models that entrepreneurs use to make money from blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue.

Within the first group, many people make money blogging by selling space through placing ads from Google’s AdSense program. AdSense is an ad serving application run by Google. Website owners can apply to enrol in this program and, if accepted, they can enable text, image, and video advertisements on their websites.

These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin generating profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Needless to say there are several alternatives to Google Adsense that may appear to be more appealing to website owners. For example, CBProads is basically a Clickbank Ad-Network program.

CB ProAds allows you to embed Clickbank products ads on your website. CB ProAds has an advantage over adsense, in that it allows for more commissions (obviously you get more from a Clickbank sale than for an adsense click). However, as we all know Clickbank doesn’t pay you for clicks like adsense, but only for sales.

With regard to the second group, selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds.

More than one writer who never even dreamed that he or she could make money
blogging has been approached by a company and offered quite a pretty penny for this kind of gig.


Leave a Reply

You must be logged in to post a comment.

Powered by Yahoo! Answers
Paypal Buttons Powered By PayPal Button Generator WordPress Plugin