If you are thinking about creating an internet marketing business, then you need to know that an auto-responder is one of the most important tools that you will use. With the proper setup, It will allow you to build a relationship with your customers: especially if they don’t buy from you right away.
Auto-responders also have many uses. They are sometimes used to manage contacts. They are sometimes used for blasting and managing emails. Also, they take all the manual work out of building and storing multiple lists and email sequences.
Auto-responders can be acquired two ways:
• Auto-responders that you pay for monthly
With this type you don’t have to install it on your server. This kind is easier because someone else already has it installed for you and other users to use. With this type of service, there is a monthly fee.
The subscription based auto-responder has its drawbacks too. You might have to pay more per month as your number of contacts grows. With the monthly service, you might be on the same IP address as other subscribers. If your service provider’s IP address gets blocked, your emails get blocked. Finally, the cost of the subscription type auto-responder could very well outweigh the cost of just buying your own.
• Server based auto-responders
This kind has more plusses than minuses. First, there is absolutely no limit to how many contacts you can have. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. And, you will have absolute control of your lists with this type, unlike the subscription based.
There are also many more configuring options available to you, which include setting the number of emails that go out per minute. You could still get flagged or blocked by the email providers if you send out too many emails at one time.
You will be able to save time, energy, and money if you know how to choose the right auto-responder. Choose carefully and great rewards will come from this powerful tool.
