If you want to increase traffic to your website at a fast pace, then you may want to consider using viral marketing techniques on your website.
Sounds interesting, but what does it actually mean? How does the process work, and can it really be effective and profitable for normal businesses?
That’s three solid questions that need answering, so let’s get started…
A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. It was never really called that in the days before the internet took off, but the idea still applied way back then.
Here is the process in a nutshell … you give something of value to other people for free. For the campaign to work effectively, the given item needs to have some link back to your business website, or encourage use of your product. The item that is given away is enjoyed by the people that use it, and in turn, they are encouraged to pass the product on to other people.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
If successful, a viral campaign can create a flood of traffic which won’t stop even if you wanted it to – a marketer’s dream!
I’m sure this sounds good to you, but is it really possible?
The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.
You may choose to give away a product, a report maybe on the subject matter of your market.
You may choose to give away a service, maybe providing a neat twist to a software application.
You may choose to use a video, and this can really be exciting.
You may choose a service like at MyTrafficBusiness to give to people
Possibly the biggest example of viral marketing at work is the video site, YouTube. They make it easy for users to share videos online.
You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you'll have people falling over themselves to watch your video!
Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want.
Also, when the video finishes, YouTube will ask the person watching if they want to watch it again, or forward it on to others just by clicking a button.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.
